Letter from the President
Letter from the President
Greetings and Happy Holiday Season to our esteemed Rep Network. 2021 has reinforced Parkson’s core philosophy that while market forces can be unprecedented, the fundamentals of business don’t change. Regardless of what is going on around us, when we remain focused on nailing the fundamentals, the odds of success remain high.
These fundamentals largely consist of being highly responsive to our customers, maintaining a portfolio of high-value products, executing orders as efficiently as possible, and standing by our products through the entire life of ownership. While fundamental in nature, these aren’t easy to achieve. I would argue no company has ever “mastered” them; however, the companies that relentlessly pursue excellence in these areas perform the best. In 2021 we made numerous investments in support of these core beliefs and the results speak for themselves.
In February we acquired the assets of Schreiber. This acquisition added a tried-and-true product portfolio with a loyal customer base, bolstered our ever-growing service department, and came with a team of outstanding individuals that complement our existing team. The results have exceeded our most optimistic projections and in turn, we are making a considerable long-term investment in our new Birmingham production facility.
Throughout the year we made significant investments in people resources to further reduce response times, foster teamwork, and increase capabilities. Our team has responded by voting to make Parkson a certified Great Place to Work® and providing the customer support necessary to deliver the highest annual bookings total in the 60+ year company history. Additionally, these resources and teamwork are forecast to deliver record-level profitability for the second year in a row and an even stronger 2022.
As we move into 2022, one might suggest a minefield awaits as surging costs and gutted supply chains add to the ongoing challenges still presented by COVID-19. However, through the commitment of our owners, our Reps and our team members, we are well positioned to continue our heavy investment in the Parkson business. In 2022 I fully expect R&D investments to be near all-time highs, and we will remain ready to invest in high-value acquisitions. I’m also hopeful we get to share more in person during a long overdue National Sales Meeting in the first half of the year. We have been eager to make this specific investment for numerous years, but have been hampered by the ongoing virus impacts.
On behalf of everyone here at Parkson, I want to thank you for your focus on selling and supporting our products and services in 2021. We are humbled by your effort, and you can be confident that we will continue to work overtime to invest in areas that ensure our mutual success over the long haul.
Finally, we wish you and your families a wonderful holiday season.
Best,
Michael
WaveLink . Quarter 4 / 2021
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